Wonderbra Goes 3D for Full-Effect Billboard Ad
The Wonderbra Full Effect bra is claimed to boost the wearers’ assets by at least two cup-sizes. And to highlight its’ effectiveness they have launched a large-format (48 sheet) billboard ad in the UK today. The poster, on Waterloo Road in London, was unveiled by a bevy of suitably clad models giving life to the 3D image.
The ad features a model wearing the new bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by UK ad agency iris to generate buzz around the new bra.
The campaign, called ‘Full Effect Your Life’, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences: Become a fashion journalist with a week’s internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of ‘Britain’s Next Top Model’; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.
An online and PR campaign also kick off today. www.wonderbra.co.uk
Now off you all rush to find that pair of 3D specs you ‘forgot’ to give back at Ster Kinekor to test the Full Effect…