The R$73,000 Bar Tab – Anti Drunk Driving Campaign with Bar Aurora & Boteco Ferraz
How do you make people think twice about driving drunk when they don’t think its a big deal? You make it a big deal.
First they got pissed, then they got the message.
The campaign was put together by OgilvyBrazil. I would love to see a South African organisation do something similar.
How about it News Cafe, Baron, Kegs and McGintys?
[The R$73,000 is Brazilian Reais, about R310,000 South African Rand]