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Posted by on Apr 30, 2010 in Life, South Africa | 6 comments

The R$73,000 Bar Tab – Anti Drunk Driving Campaign with Bar Aurora & Boteco Ferraz

How do you make people think twice about driving drunk when they don’t think its a big deal? You make it a big deal.

Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples’ bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not.

First they got pissed, then they got the message.

The campaign was put together by OgilvyBrazil. I would love to see a South African organisation do something similar.

How about it News Cafe, Baron, Kegs and McGintys?

[The R$73,000 is Brazilian Reais, about R310,000 South African Rand]


  1. Very good campaign. I will go to every bar I can to find a South African version…..

    • Excellent! Thanks for volunteering.

      Be sure to report back when you do find something – we want a scan of the bar bill and a receipt from the taxi!

  2. Keep posting stuff like this i really like it

    • Keep posting comments like this and we'll keep deleting them as spam…

  3. Great information! I’ve been looking for something like this for a while now. Thanks!

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