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Posted by on Feb 6, 2012 in Advertising, Wheels | 2 comments

The Dog Strikes Back In New VW Advert – Video Post

The annual climax of the American football season, the Super Bowl, has become a traditional opportunity for advertisers to showcase their new television adverts for the first time.


Last year’s game saw Volkswagen launch their now legendary “The Force” commercial to promote the 2012 Passat. Sticking to the Star Wars theme again this year, VW officially launched their new “The Dog Strikes Back” ad at yesterdays’ Giants vs. Patriots match. (Although, the ad has been online since last week already.)

This time round the star of the show is Bolt the dog, and the motor being highlighted is the new 2012 VW Beetle.

Here’s the extended version of the ad – stay watching to the end for the Star Wars link-up, and a visit from an old friend…

May the Force be with you!


  1. Personally I think I prefer the dog to the car. And I’m a cat person.