Stefanus Nel talks about Blink Stefanus to Stefanus Nel
I still have people ask me “what is Blink Stefanus?” And I’m still not 100% sure what to answer. Which brings me to my next question. Does a brand have to stand for something? Why can’t it stand for nothing?
After all do people really believe when they wear a Nike t-shirt that “impossible is nothing”? Or that wearing an Ecko shirt makes them “Unlimited”? The answer is yes. Proof of this can be seen in the sales.
Blink Stefanus – An interview with Stefanus Nel by Stefanus Nel
- What does it stand for?
I’m not sure but I like the word ‘guts’. After all he’s wearing a helmet.
- Where do you see your brand in the next tw0 years?
Everywhere. T-shirts, underwear, sunglasses, dildos. If it’s there it can be Blink.
- Don’t you think you should focus on one product, like t-shirts?
No. Why? The logo can be applied on anything and anywhere. I don’t want it to be known as just a fashion brand. Blink wouldn’t want that either.
- What makes your brand different to any other brand?
Well my brand was born the other way round. Instead of saying ‘we’ve got 10,000 tins of beans we need to make an ad to sell them’, I made the ad and now I’m looking for the beans. But like I said, it doesn’t have to be beans.
- The wedding is over. What’s next?
We’re busy with two stunts I want to get done before the end of the year. One is called The Wasgoedmantjie Project. I ask people to give me their old t-shirts, I print BS designs on it and put my label in and hand it back to them. I basically make them blink again.
The other project is a range of t-shirts I’m designing for people who are different – Siamese twins, fattest man in the world, tallest man in the world, amputees and so on.
- Interesting. Do you hope to make money out of this range?
Not really. It’s more about making a statement.
- About what?
Everyone wants to look cool.
[ ~ you can find selected Blink Stefanus merchandise available at ZefShop.com – Ed. ~ ]