South African Wine Lovers Make Themselves Heard in Real Time
With the popularity of social media platforms such as Facebook and Twitter at an all-time high, South African consumers are increasingly relying on the opinions and recommendations of their peers when it comes to making purchasing decisions.
The wide availability of online forums and blogging networks has given the average South African a voice, enabling members of a growing online community to source information about various products and services from those with similar backgrounds, interests and tastes.
The astonishing popularity of the recently launched crowd-sourced wine rating application, Real Time Wine, clearly reflects this emerging trend. The app, which allows users to share their ratings and reviews of various wines, has already been downloaded more than 4,500 times since its launch in July 2012.
“Not only does this application offer South Africa’s wine lovers an avenue through which to express their opinions, but also makes the sometimes daunting task of deciding which wine to buy decidedly less difficult,” explains Real Time Wine founder, Andy Hadfield. “Our rapidly expanding community is starting to generate information that is really useful for the average wine drinker, who can now easily identify the country’s most popular wines, based on aggregated reviews rather than panels and guides.”
In an effort to ensure that the app remains relatable, industry jargon and clichéd terminology have been banned. Choice phrases like ‘sweaty saddle’ and ‘integrated tannins’ are blocked by the app, which offers users handy alternative suggestions.
“We want real opinions from real people,” says Hadfield. “You check into the wine you’re drinking and leave a comment. We then share that with the community. This data drives the “trending list” and also populates a personal profile for each member. Finally, you can figure out what your actual favourite farms and varietals are!”
[pullquote]And while the app is ideally suited for use in South Africa, RTW has seen a number of international users download and trial the app as well. The experience for these international users is also being worked on at the moment.
(Which is good news not just for the foreign-based winos using the app, but also great for South Africans travelling overseas and experiencing some foreign vino.)[/pullquote]In the 4 months since the application launched, it has already generated over 3,000 reviews from approximately 1,600 registered reviewers. The app’s unique and playful rating scale, which allows users to classify wines as ‘Yum’, ‘Hmm’ or ‘Yuk’, has also proven exceptionally popular, with 7,000 ratings having been captured to date.
Among the application’s key offerings is a weekly shopping list, which is updated each Friday based on the most popular wines of the week. A location-based specials search is also in the works, which will allow users to identify which wines are available at discounted rates in their area.
- For more information, visit http://realtimewine.com, or join the conversation on Facebook, Twitter or the Real Time Wine blog.
- To download for iPhone from the App Store, head to http://itunes.apple.com/za/app/real-time-wine/id537695945?mt=8
- To download for Android from the Google PlayStore, head to https://play.google.com/store/apps/details?id=com.real_time_wine
- The website has been specially optimised for Blackberry – to access this, direct your Blackberry browser to http://realtimewine.com
Info collected from users of Real Time Wine
|Top 10 Trending Wines in South Africa at 29 October 2012||Real Time Wine ALL TIME Top 20 Consumer Choice Wines|