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Posted by on May 19, 2010 in Entertainment, Sport | 7 comments

R. Kelly & Soweto Spiritual Singers get “Sign of a Victory” selected as Official 2010 World Cup Anthem

From a PR Newswire release picked up a short while ago:
“Sign Of  A Victory
<– click on link to listen

What sort of name is R. anyway? FIFA and Sony Music Entertainment announced today that “Sign Of  A Victory” written and produced by R&B superstar R. Kelly has been selected as the official anthem of the upcoming 2010 FIFA World Cup in South Africa.

One of three official songs for the event (*ed. What are the other two?), the soaring ballad reflects the spirit of giving and will highlight the charitable aspect of the World Cup. R. Kelly and the Soweto Spiritual Singers will perform together at the opening ceremony on June 11th at the Johannesburg Soccer City Stadium.

All proceeds from the song will benefit African charities including the official campaign of the 2010 FIFA World Cup “20 Centers for 2010.”

“I feel blessed that ‘Sign Of A Victory‘ was selected to be part of the 2010 FIFA World Cup,” said Mr. Kelly.  “The FIFA World Cup is an event that brings the world together and inspires us to be and do the best we can. It’s this uplifting feeling that I tried to capture in the song.”

“It’s also a great honor to perform with the Soweto Spiritual Singers,” he added. “They represent the best of South Africa and I’m proud to work with such a talented group.”

Sign Of A Victory” blends American R&B/Pop with African musical influences and choral chants in Zulu.  The anthem is as powerful and poignant as Kelly’s three-time Grammy winning classic song “I Believe I Can Fly.”

Sign Of A Victory” will be included on Listen Up! The Official 2010 FIFA World Cup Album set for release on May 31/June 1 by Sony Music Entertainment.  Proceeds from the album will benefit FIFA’s “20 Centers for 2010” initiative, whose aim is to achieve positive social change through football by building twenty Football for Hope centers for public health, education and football across Africa, and other African charities.

7 Comments

  1. Is WAKA WAKA by SHAKIRA not one?

    • "Waka Waka" is definitely one of them – it's being called the official "Song".

      This one ("Sign of a Victory") is referred to as being the official "Anthem" in the press release.

      The only other possible one that I can think of to make up the three could be K'Naan's "Flying the Flag" track. That's the one being used with the Coke campaign, and is on the official game as the lead track.

      Not sure what we should be calling it though. Official "chant" maybe??

      • The Wimpy song will be played to death too …

        (Greg, are you getting my emails? Which is the best address to use?)

        • Haven't for a bit Cindy – use greg [at] blabla.co.za with pleasure.

          I'm too much of wimp to do the Wimpi/y dance myself.

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