Modern Warfare 3 Ads starring Johan Hill & Sam Worthington: MW3 – The Vet &The Noob
LA-based ad agency 72andSunny were contracted by games producer Activision to produce a live action advert for their recently released global blockbuster first-person shooter game, Call of Duty: Modern Warfare 3 (MW3).
They roped funny man Johan Hill and action star Sam Worthington into the ads and produced this memorable long-form ad that seamlessly blends live action and computer generated visuals from the game itself.
Bloody brilliant stuff!
The actors also did a little trash talking along the way, which made it into this second clip (note some language in this clip may not be suitable for work – NSFW.)
Makes blowing things up and killing baddies look like a hell of a lot of fun, doesn’t it? Would love to see this sort of thing put into a full length film.