Buttoning down good cheer
Kicked off by advertising agency Draftfcb South Africa, the Keep Flying campaign is aimed at proving the international research, which shows that all host nations suffer from post-event depression, wrong. Keep Flying buttons, designed and produced as part of the campaign are now available for companies wanting to embrace the initiative.
The buttons in production are one example of how companies can demonstrate their commitment to the country and to keep the nation’s collective sense of accomplishment strong. Already, several Draftfcb clients have ordered thousands to hand out to their staff as part of internal communication drives.
Draftfcb’s Group CEO John Dixon added, “We also want to hand out 100 000 of these buttons around the closing festivities, but need sponsors to achieve this goal. When you place your order, doubling it so that we can add those to our tally is a great idea, but so too is committing to a larger production run. Of course, all buttons come attached to a card on which the sponsoring company’s logo will be printed.”
Any company wanting to do so should email the quantity it requires to firstname.lastname@example.org and the agency will respond with a quote and give an undertaking to deliver the buttons within four working days. Go to www.keepflying.co.za for more information on the campaign.