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Posted by on Dec 3, 2011 in Advertising, Mobile | 3 comments

iPhone Hipster Fanboys Feel the Wrath of Samsung Galaxy


With the imminent release of the Apple iPhone 4S in South Africa on 16 December, this very funny ad is fairly topical.

Released by Samsung a couple of weeks ago, the total campaign comprising a variety of clips raked up of 4.5 million views in its’ second week. Seems people can’t get enough of teasing those fans of Apple products who routinely camp outside of iStores and queue for ages just to be amongst the first to hold the latest iApple product in their hands.

Samsungs’ agency took obvious note of the most recent of these iWant events – the US launch of the iPhone 4S – and put together this very clever ad for their already available Samsung Galaxy S II:

The gentle roasting of the arty, hipster, creatives who make up much of Apples’ customer demographic are hilariously realised. The irony of course is that most of the ‘actors’ in these scenes are probably just like that in real life – arty, hipster types.

The ads’ payoff line “Why wait? The next big thing is here already!” is probably a huge red flag to the bullheadedness that is the typical Apple devotee, but I’m sure that even they would see the humourous side of their behaviours.

All in all, some excellent script writing at play here. Best lines: “If it looks the same, how will people know that I upgraded?”, “Is this what adultery feels like?” and “I could never get a Samsung, I’m a creative,” and his mates’ response: “Dude, you’re a barista. Speaking of which… soy no whip mocha please.”

This is another very clever long form advert from Los Angeles based ad agency 72andSunny. See the work they did for Activisions’ Call of Duty: Modern Warfare 3 game here as well.

(See here for details of the local launch by Vodacom and MTN of the iPhone 4s).


  1. Awesome post! I will keep an on eye on your blog.

    • Indeed we have Lauren – it was on the “playlist” at Sundays’ Super Bowl game – but a nice find anyway for those who haven’t. Thanks for sharing it with the collective.

      The new ad works brilliantly with this one too.

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