Dr Martens turn 50
As a South African you might remember a little shop in The Carlton Centre called MOOLA’S. The iconic Moola used to sell all the stuff we could not get in mainstream stores thanks to the sanctions we faced.
Moola was a fashion GOD in those days, he had all the cool stuff. His shop eventually moved to Eastgate and since then has been lost in the fast paced world we live in.
This was the place were every MOD or PUNK would go to pick up their new pair of Doc Martens boots. If it was a 14 eye or 20 eye, it was only available from Moola’s.
1st April 2010 marks the 50th Anniversary of the Dr. Martens boot. Our first boot was the 8-eye 1460, named after the date it went into production (01/04/60).
For five decades Dr. Martens boots have been worn by workers, for whom they were designed, but also by rebels and non-conformists of all stripes.
The boots were first adopted by the skinheads and then by a succession of other sub-cultures, including musicians for their authentic, working class appeal.
To celebrate our 50th Anniversary we have asked ten bands/musicians to record their version of cult classics that represent the spirit of Dr. Martens over the past five decades.
We are also working with ten directors, who will be making music videos for each of the new tracks.
The first three will be released on 1st April 2010. They include:
Noisettes covering Ever Fallen In Love With Someone You Shouldn’t’ve?
Originally by the Buzzcocks
Video directed by Chris and Rankin
Dam-Funk covering The Things Dreams are Made of
Originally by Human League
Video directed by Ace Norton
The Duke Spirit covering If The Kids are United
Originally by Sham 69
Video by Jamie Morgan
I believe the place to buy your Doc’s nowadays is at the Oriental Plaza in Fordsburg.