Red may well be hotter. It is possibly even simpler. Another thing that red definitely is becoming, in my mind, is annoying. Garishly, irritatingly annoyingly annoying. And Vodacom’s “is red” advertising campaign to promote their new corporate image and, yes you guessed it, their colour change from blue to red, is rapidly getting to that point. Red may be simpler, but I for one am rapidly getting turned off by it. And that is probably not what the marketers were aiming for. This is what ad blocking software was made for!Read More
After much speculation and viral marketing and teaser campaign of pink dot emblazoned billboards and television adverts, Telkom has today formally launched its’ consumer offering into the highly competitive mobile marketplace.
To be known as 8ta and branded as 8.ta with the pink dot making its’ presence felt in the official logo.
The much hyped new Blackberry smartphone – the BlackBerry Torch 9800 – will be available in South Africa from today. Although indications are that the first ever slider-type BlackBerry device will only initially be available from Vodacoms’ Vodaworld outlet, it is expected that stock will filter to the rest of their stores fairly quickly.Read More