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Posted on Apr 28, 2011 in Advertising, Mobile, Web | 5 comments

Vodacom in Red Bulls Overkill

Vodacom in Red Bulls Overkill

Red may well be hotter. It is possibly even simpler. Another thing that red definitely is becoming, in my mind, is annoying. Garishly, irritatingly annoyingly annoying. And Vodacom’s “is red” advertising campaign to promote their new corporate image and, yes you guessed it, their colour change from blue to red, is rapidly getting to that point. Red may be simpler, but I for one am rapidly getting turned off by it. And that is probably not what the marketers were aiming for. This is what ad blocking software was made for!

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