Car Advert Wars circa 2006
Had a chat with some students a week or two back about competitive advertising in South Africa, and the clever ways some agencies have circumvented the Advertising Standards Authority regulations in the past. (Anyone remember BMW “Beating the Bends” on Chapman’s Peak?)
Coincidentally, I received this set of cars ads earlier today. Marked as “The best ad war in recent memory”, the sequence of print ads captures the spirit of clever advertising perfectly. (I can’t vouch for the authenticity of last one in the series though.)
BMW started things off with this advertisement: Audi were quick with their response: Subaru felt the need to get involved in the game of one-upmanship:It all ended with the Chairman of Bentley having the last word:Got to love a man with a bit of class!