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Posted by on May 14, 2013 in Featured, Restaurants, Television | 0 comments

Amy’s Baking Company Facebook Meltdown

Update #2

After scrubbing their original Facebook page Amy’s Baking Company has decided to create a new Facebook page with this as one of the first posts:

abc17This one does have a distinct fake smell to it, but still makes for very funny reading. Especially the comments from people who appear to think it is genuine. At least I hope it is fake. If not, the restaurant owners are evidently even more wacked than first imagined.

Update #1

In a rather unsurprising development, Amy and Samy have just returned to their Facebook page to claim innocence and ignorance.

abc16That it took them a full day and literally thousands of comments and posts onto their Facebook wall before making the claim that not only their Facebook page but also their Yelp! and Twitter accounts and even their web site had all simultaneously been hacked suggests otherwise though.

Oh, and they’re only now furiously deleting the posts and trying to scrub the page clean. As opposed to just closing it down and going into hiding. The “it wasn’t us” post above has attracted over 3500 new comments in just 30 minutes.

Too little, too late methinks.

This. This is exactly why I love the Internet so much. A complete evening’s entertainment provided by just one single Facebook page. Yeah it’s a cheap night in, but heck, it sure is funny.

This is the Facebook page that provided many laugh out loud moments:


First, a little backstory: Amy’s Baking Company Bakery Boutique & Bistro is a Scottsville, Arizona restaurant that was recently featured on celebrity chef Gordon Ramsey’s Kitchen Nightmares. To say that the proprietors’ – the husband and wife team of Amy and Samy Bouzaglo – performance on the show was not well received by the show’s American audience would be a huge understatement. They were so bad that it was the first occasion that even Chef Ramsey threw in the towel:

On Friday night’s episode of Kitchen Nightmares, shouty chef Gordon Ramsay quit for the first time ever in the show’s 82-episode history. Amy and Samy Bouzaglo — owners of Amy’s Baking Company in Scottsdale, Arizona — blamed everyone for their troubles, including “haters” and “bloggers,” but not themselves. The owners did not give service staff tips (pocketing the money instead) and admitted to having fired over 100 employees. Said Ramsay: “After about 100 Kitchen Nightmares, I met two owners I could not help, it is because they are incapable of listening.”

After the show was broadcast late last week, the Facebook freakout began, and it all came to an absolutely absurd head with a series of posts and counterposts over a 4 hour period on Monday.

Unfortunately for the Bouzaglos the Facebook policy of having to “Like” a page before users can comment on it is long gone, and literally thousands of comments have flooded the page since. All of them are critical of Amy and Samy not only for their Kitchen Nightmares appearance and behaviour, but also for their patent lack of understanding of how to use social media platforms.

Here are their posts, in sequential order, starting off with a reminder about the upcoming broadcast and a statement immediately after the broadcast trying to justify their behaviour:


Their efforts to defend themselves and their actions on their Facebook page backfired spectacularly and the entire episode has become an instant viral case-study in online brand and reputation management.

Visit the Facebook page to see some of the comments and “recommendations” for the restaurant and its’ unbelievable operators before they all get deleted.

And here’s the Kitchen Nightmares episode that triggered all this online fun in the first place (split into two parts):

Thank you Amy and Samy for entrenching my long held belief that someone people will always remain complete and utter idiots, regardless of all of the signs suggesting that they need to change their ways. And so, a new meme is born…


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