8ta from Telkom is South Africa’s 4th Mobile Operator. Heita!
Please note that The BlaBla Blog has NO connection to 8ta or Telkom whatsoever. We cannot answer your 8ta related concerns. We recommend that you contact 8ta directly via their website here: http://my.8ta.com/mobile-web/ or check for information here: http://www.8ta.com/help/
After much speculation and a clever viral marketing and teaser campaign of pink dot emblazoned billboards and television adverts, Telkom has today formally launched its’ consumer offering into the highly competitive mobile marketplace.
To be known as 8ta and branded as 8.ta, the branding features the digit 8 and the lowercase letters ta separated by the pink dot which makes its’ presence felt in the official logo. [at least the logo isn’t the copy write symbol hey Trevor!? ~ editor]
8.ta Logo (from TechCentral at http://www.techcentral.co.za/telkoms-mobile-launch-live-blog/17958/)
As TechCentral report in their live blog of the launch function, 8ta subscribers will use a ‘081’ prefix to their mobile telephone numbers, and will be looking at charge fees of 65c/minute for cellphone to landline calls and R1,50/minute for calls to all mobiles. As far as data costs go, pricing will be 25c/MB in-bundle and R1/MB out of bundle. These pricing numbers are not official in any way at all, so please don’t see them as guaranteed.
At those sort of pricing options, the other mobile operators are going to have to bring their own pricing down to remain in line and stay competitive. And that can only be good news for mobile phone users across the country.
Telkom SA MD Pinky Moloi is quoted as having said that “Our aspirations are to disrupt the mobile industry! We have to change the rules of the game to favour consumers. Our target market is everyone.” Now that is fighting talk. And don’t think we didn’t notice the link between the MD’s name and the colour focus in the branding…
On that subject, I worry a little if pink was the right colour to attach to South Africa’s 4th mobile operator. Vodacom in blue, MTN in yellow, Cell C in red (or black now?) and now 8.ta in pink. Seems a bit weak maybe? Can’t see your average manly mid-level LMS demographic taking to pink all that readily, can you?
8.ta Launch (from Phillip de Wet at http://twitpic.com/2xlvoi)
I also took a quick moment to check if the 8ta domain and website is up and running in tandem to the launch party. 8ta.co.za is a registered domain. Its’ registration record indicates that it was registered by Lexsynergy Ltd. with an address in London and contact number in Pretoria? The telephone numbers match those supplied for the domain admin and technical contacts, but these two are both listed as being the responsibility of Pretoria-based attorneys Adams & Adams. The same registration details are attached to the .com domain as well.
In either case, there is no live site at either of those domains. So, at least for the time being, the only site that does give some information about 8.ta is www.heita.co.za which shows the pre-launch media campaign elements. You can also track developments on Twitter using the new 8ta brand name as a search modifier.
As soon as official pricing and more product offering details are available we’ll bring them to you.
[Update1: 15 Oct@06:30 - The heita.co.za site now does redirect to what appears to be the official 8.ta website at www.8ta.com. This is also true for 8ta.co.za. From the new site we can see the info below and that pre-paid deals will be available throughout the country from Monday, 18 October. Initial stores serving 8.ta sales include Telkom Direct, CNA, GloCell, Edgars Mobile, Autopage Cellular, Jet Cellular and Awesim Telecoms. Check the "Get It" page for store locations in your area. ~ editor.]